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Selection Stones and Pearls

B a s e l w o r l d S e l e c t i o n / 0 7 3 3.0/B13 d i a m r u s a l t d . HIGHLIGHTS — 1) jewellery set with tanzanite ad diamonds mounted in 18kt white gold, produced by Diamrusa. 2) set of Ring and Earring. Set with yellow rose cut & Full cut Diamonds in 18k yellow & white gold. Headquarters Diamrusa Ltd., 66/4-10 Soi Pramote (Yasu), Suriwongse Rd., Bangkok 10500, Thailand Brands DIAMRUSA Established 1986 SpecialIties Jewellery, gems and diamonds Head SaLil Sevantilal Shah, CEO Contact, TEL: +66 2237 8563 (up to 65) 2 everyday jewellery in ­original, contempo- rary designs and ­antique reproductions. It offers several hundred styles in harmoni- ous ­combinations of ­colours, forms and ­diamonds, retailing for US$1,000 to US$100,000 (custom-made high-end ­designs cost more). Its jewellery is manu- factured for its own brand and for other jewellery brands, too. Diamrusa also sells loose coloured gems and diamonds (in all sizes), fancy-colour diamonds and South Sea pearls on demand. The company’s ­primary clients are major high-end ­retailers worldwide. However, notes Shah, markets have been “constantly changing” in the last couple of years. “Europe and USA were major markets in earlier years and then the Middle East became ­important,” he notes. “Then the Far East and Russian markets became major ones. Now, the USA is ­showing signs of ­improvement.” For 2014, Diamrusa is thus focusing on the U.S., ­European and ­Middle Eastern markets.

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