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Selection Stones and Pearls

B a s e l w o r l d S e l e c t i o n / 0 4 7 C a s a d e l l o S m e r a l d o S r l – Sh a r m a G r o u p 3.1/B29 The foundation of what would grow to become the Sharma Group was laid in 1936 by Jagannath Sharma, a visionary ­entrepreneur who helped pave the path to industrialisation in Rajasthan by seeding businesses in a wide range of sectors, from mechanics to textile and from hotels to jewellery. Sharma Group entered the jewellery business in 1998 by establishing the company Casa dello Smeraldo Srl, housed in an impressive glass building in Vicenza, acting in the manufacture and sale of jewellery ornaments. In this field, Sharma Group now manages branches athat focus on different items: “Casa dello Smeraldo” for mainly loose pre- cious and semi-precious stones; “Dianoor Star” for certified diamonds; “Moon Pearl” for pearls from Japan, Tahiti and Australia. In 2000 the Group also launched its own brand “Savoia Gioielli” in keeping with the growing demand and quality ­standards of its products in Italy, reaching a stage where gold and silver purity is a byword for the Sharma Group as a collection of  stunning elegance and captivating ­originality. Its designers have translated an imagina- tive flair inspired by classic techniques into unique imaginative jewellery of the highest quality, renowned for a lightness of touch that is both modern and timeless. The company’s presence at Baselworld 2014 will mainly be focused on loose ­gemstones, which still remains the core business of Casa dello Smeraldo. Casa dello smeraldo is headquartered in vicenza, italy Sh i n i n g a n d b r i gh t Casa dello Smeraldo Srl – Sharma Group · 3.1 / B29

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