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Selection Stones and Pearls

s t o n e s a n d P e a r l s 2 7 4 / B a s e l w o r l d S e l e c t i o n In the business of manufacturing premium quality solitaires over four decades, Venus Jewel was established by Ramniklal Shah and Sevantilal Shah in 1969. Transparency and trustworthiness have been the company’s core ethics from the beginning. When the Responsible Jewellery Council’s Code of Practice was introduced, Venus Jewel was the first Diamond manufacturer from India to achieve RJC Certification. Rajesh R Shah, one of the company’s partners, provides insights as to why Venus Jewel is today regarded as a major global player in the diamond industry. Tell us about your diamond inventory and why it is unique? First, we’ve got a daily inflow of around 200 fresh diamonds, totalling about US$1.5 million. Every stone is ­comprehensively detailed by precisely grading it based on the 20 parameters of our unique Venus Grading System® . ­Furthermore, our diamonds are available online 24/7, with a fair system to ­eliminate time zone differences for customers ­logging in from across the globe. A host of highly user-friendly sales features ­available to all our customers enables Rajesh R Shah, Partner of Venus Jewel WORLD LEADERS IN SOLITAIRES Venus Jewel · 3.1 / E15 1

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