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Selection Stones and Pearls

2 5 0 / B a s e l w o r l d S e l e c t i o n s t o n e s a n d P e a r l s Sorum Diamonds Inc. was established in 1988 by Michel Klein and Meir Hershler. With their new company, the two founders continued a four-generation tradition of high-level diamond manufacturing and merchandising. At first, the company ­specialised in well-cut fancy shapes, ­primarily larger sizes. In the early 1990s, Sorum expanded into fancy-coloured ­diamonds, becoming one of the pioneers in that area of the diamond trade. Moving into fancy colours required sourcing world- wide for special stones, which led Sorum to South Africa. Sorum also opened a major state-of-the-art factory in ­Moscow. Before long, the company had established itself as a major supplier to high-end ­jewellery manufacturers and branded retailers. Sorum Diamonds has cut some of the most important and well-known diamonds in recent memory, including a 31.82-carat briolette of Flawless clarity, D colour, and Excellent cut, which sold at Christie’s Hong Kong for a record price. Sorum’s first love, large fancy-shape ­diamonds, remains its speciality today. “We view each of those stones as a piece of art,” company co-founder Michel Klein says. Sorum Diamonds is headquartered in Israel and has marketing offices in New York, Los Angeles and Antwerp, Belgium. Its presence at Baselworld is a major element of the company’s quest to expand into more markets worldwide. Headquarters SORUM DIAMONDS INC., 580 FIFTH AVE., STE. 2412, NEW YORK, NY 10036, USA Established 1988 SpecialIties FANCY-SHAPEd and fancy-coloured DIAMONDS head Michael Klein, Meir Hershler Contact Tel: +1 212 944 9177, Fax: +1 212 944 9271 CREATING WOR K S O F ART Sorum Diamonds Inc. · 3.1 / F21 SORUM DIAMONDS INC. is headquartered in New York, USA

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