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Selection Stones and Pearls

S T O N E S A N D P E A R L S 2 3 0 / B A S E L W O R L D S E L E C T I O N Royal India USA Inc., a leading inter- national gem and jewellery manufacturer and distributor, is using state-of-the-art digital media to better serve clients and respond to market trends. “2014 is the year of technology for us, when we will connect more closely with our customers,” says Co-CEO Vishal Kotahwala. “We’ve significantly increased our digital presence, revamping and upgrading our company websites – including access to every product SKU for clients to see and order – and also websites for our award-winning Laavanya jewellery brand, including retailer links for consum- ers. And in terms of terms of social media, we’re active on Facebook, Pinterest, Instagram and Twitter.” With all this, “we can showcase our products more often, and new ones right away, instead of waiting for the next trade show, and ship to clients as soon as they order online,” he explains. Royal India emphasises product development and innovation, adds several new collections annually, and works closely with clients on new jewellery concepts. For speed, flexibility and product variety, it uses seven manufacturing facilities world- wide, including five partner companies, so that it can move fast on trends in gems and jewellery and enable clients to get new designs at a rapid pace. Royal India USA does business in over 40 countries, especially the U.S. and Latin America, and is adding clients in Europe and Asia. It has headquarters in New York City, a staff of 200-plus jewellery professionals and operations in Mumbai and Jaipur, India, and other parts of the world. Its main products are diamonds, coloured gems and jewellery. Best-sellers include emeralds, sapphires and fancy colored diamonds. Its high-end jewellery ranges from slice diamond and gem collections to a white diamond rose-cut line. Especially popular is its dainty diamonds collection. Royal India fills “a huge gap in the marketplace,” says Kotahwala. “Our affordable jewellery lines make luxury designs accessible to a wide variety of consumers rather than a select few.” A N E N H A N C E D D I G I T A L P R E S E N C E Royal India USA Inc. · 3.1 / B39 HARIDAS KOTAHWALA, FOUNDER AND CEO OF ROYAL INDIA USA, WITH SON AND CO-CEO VISHAL KOTAHWALA ALOK KOTAHWALA, CO-CEO OF ROYAL INDIA USA 1

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