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Selection Stones and Pearls

s t o n e s a n d P e a r l s 2 1 6 / B a s e l w o r l d s e l e c t i o n Rainbow Ratan Co. Inc. began in the 1980s as a dealer in coloured gems, and is now a leader in that industry. Over the years, it has also branched into diamonds and jewellery. The company, headquartered in New York City, has a global network of offices, including Hong Kong, China; Antwerp, Belgium; Istanbul, Turkey; and Mumbai, and Jaipur, India, to serve its clientele. Founder and president Madan Soni talks about its bestsellers jewellery, and service. What were your aims when you started the company? Rainbow Ratan was begun in 1985 to bring the best and widest selection of precious and semi-precious stones with the best prices and quality, and the best service into the industry. Are coloured gems still your main seller? We have actually been selling more diamonds for the past five years. Our business is now 75 per cent diamonds and 25 per cent coloured stones. Our best sellers in diamonds are white, VS-PK goods from small melee to 5 carats in size. Smaller sizes – from 1mm to 3mm – are selling very well, as are half carat and 1 carat sizes. The company also offers a wide selection of 14K and 18K jewellery, from your factories in China and India. Tell us about that. We do a wide range of jewellery, but our speciality is using natural fancy coloured diamonds. We use all the colours of the rainbow, and some that aren’t on it! Our natural pink diamond line is called “Rosa Fiore”, our natural yellow diamond line is “Giradole”, and our natural multi-coloured diamond line is “Colour Riot”. The collections’ prices are US$500 to US$10,000. Clients range from large wholesalers to retail stores in all regions of the U.S., Europe and the Far East. What important fact should people know about Rainbow Ratan? More than anything else, our company strives for the best customer service. We feel that once a customer works with Rainbow, they are a client for life. We aren’t the largest company providing diamonds, coloured stones or jewellery by volume, but we do provide the best merchandise at the best price points with the absolute best customer service. m o r e c o l o u r s t h a n t h e r a i n B o w Rainbow Ratan Co. Inc. · 3.1 / F25 MADAN SONI, founder and President of rainBow ratan 1

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