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Selection Stones and Pearls

s t o n e s a n d P e a r l s 1 9 4 / B a s e l w o r l d S e l e c t i o n Oriental Gemco, which began in 1972 as a small gemstone workshop in Jaipur, India, is today a successful multi-million-dollar luxury jewellery maker, with a widening global customer base, new jewellery lines and growing business. The company is led by the Nigam family and has offices in Mumbai, Jaipur, Hong Kong and New York City (its headquarters). It manufactures high-karat gold jewellery, with unique colour stones and uncut and unpolished diamonds, and also silver fusion jewellery. Most is for its own brands, mainly NIGAAM, though it also manu­ factures for some other companies, too. Its jewellery’s main buyers are high-end jewellery stores worldwide. Also, in the past year, say company officials, there has been a notable increase in stores in China and other major Asian countries doing good business with it. The buyers of its fusion silver jewellery are TV and catalogue com- panies, primarily in the U.S. and ­Europe. All its jewellery is made in Jaipur. Oriental Gemco is one of the few companies of its size that is vertically integrated, over­ seeing all aspects of production, including in-house cutting and polishing of almost every gemstone it uses. That enables it to control quality and ­introduce new shapes. “This and our ­ability to create trend-setting designs, based on our study of the fashion ­industry, give us a unique edge in this industry,” says a ­company spokesperson. That’s seen in the success of its NIGAAM brand jewellery. It’s now sold in more than 20 countries, an “exciting” development, says a company spokesperson. Even so, he notes, the goal isn’t a specific number of countries, but to grow business on a ­year-over-year basis. In 2014, the aim is to increase sales with existing clients. A recent Oriental Gemco endeavour is its New Diamond collection, launched in 2013, which is a great success, say ­company officials. Its targeted clients are ­independent retailers, multi-chain stores and catalogue companies. The jewellery retails from US$250 to US$24,000. Headquarters Oriental Gemco, 56 West 45th Street, 5th Floor, New York, NY 10036, USA Brands NigaAm, The Orient, Oriental Gemco Established 1972 Specialities High-end gem and diamond gold jewellery Head Narendra K. NiAgam, CEO Contact, Tel: +1 212 391 5801, FAX: +1 212 391 5803 T r e n d - s e t t i n g L u x u r y J e w e l l e r y Oriental Gemco · 3.1 / B41 Oriental Gemco is headquartered in New York, USA

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