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Selection Stones and Pearls

B a s e l w o r l d S e l e c t i o n / 1 7 9 3.1/B19 M i c h a e l Y o u s s o u f i a n L t d . Carrying on the tradition of the family and the jewellery business, following in the footsteps of his grandfather, a ­personal jeweller to the royal court of Egypt, Michael Youssoufian is in its third ­generation. It was in 1997 that he ­established his own name, focusing on ­antique/vintage jewels alongside an award winning contemporary jewellery brand, Michael Youssoufian Fine Jewellery. “We specialise in ‘tailored to perfection creations’,” says Youssoufian, “designed to enhance the personality in each and every one.” While many of his clients offer ­creative ideas, Youssoufian finds that his customers prefer his original ­contemporary jewellery designs. “I have come to a point where my clients will follow my ­recommendations and suggestions.” Each and every jewel is designed and ­created using only the finest materials. “Only of the highest standards, regardless of the cost,” notes Youssoufian. “Top ­quality keeps its value, while 2nd best or even lower quality will never be ­appreciated over time.” Youssoufian is known for his colourful blending of gem materials in each piece of contemporary design. You will be amazed at the variety of gem materials used, with everything clearly labelled for you and your customer to enjoy. With some of Youssoufian’s creations taking up to nine months to finish, we are unsure of what we will be seeing at Baselworld 2014, we just know that they will be fantastic! “We always bring our best and latest to unveil at Baselworld!” Michael Youssoufian, Founder and CEO T a i l o r e d t o p e r f e c t i o n Michael Youssoufian Ltd. · 3.1 / B19

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