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Baselworld Daily News | March 19, 2016 - Aaron Shum / Chopard / Carl F. Bucherer / Citizen / Imprint

84 WORLD OF BASEL DA ILY N E W S SATURDAY, MARCH 19, 2016 Toshio Tokura, President and CEO of Citizen Watch Co. (right, with Brand Manager Norio Takeuchi), addressed several hundred guests Thursday evening at Basel’s Museum of History for the official launch of Eco-Drive One, the world’s thinnest light-pow- ered timepiece, marking the 40th anniversary of Citizen’s pioneering Eco-Drive watch technology. Eco- Drive One “embodies the essentials of watchmaking and everything a watch should be,” he said. POWER OF LIGHT I M P R I N T Baselworld Daily News A publication by Untitled Verlag und Agentur GmbH & Co. KG Managing Director: Dr. Christian Jürgens Editorial Management: Mathias Menzel, Caroline Schiedt tel. +41 61 699 80 57 Editors: Watches: William George Shuster (wgs), Iris Wimmer-Olbort (iwi), Sabine Zwettler (sz) Jewellery: Dr. Roberto Chilleri (rc), Nina Hald (nh), Axel Henselder (ahe), Christel Trimborn (cete) Gemstones: Deborah Yonick (dy) Innovations: Pia Grund-Ludwig (pgl), Markus Strehlitz (ms) Contributors: Pooja Agarwal (pa), Gloria Belloni (gb), Carol Besler (cb), Kyra Brenzinger (kb), David Brough (db), Elizabeth Doerr (ed), Annalisa Fontana (af), Roberta Naas (rn), Ian Skellern (isk), Silke Thole (sth) Art Direction: Janina Demiana Roll Layout: Eva Börger, Katja Herz, Steffi Mahler, Martin Tubbesing, Heike Wahnbaeck Picture editors: Tobias Indermühle, Andre Weinberg Photos: Hannes Magerstaedt, David Matthiessen, Volker Renner, Yvonne Schmedemann, Bernd Wackerbauer Translation and Proofreading: Ad Rem Sprachdienstleistungen, Amy Brooke, Prisca DeGroat, Howard Fine, Kenneth Ross Advertising: MCH Swiss Exhibition (Basel) Ltd. Baselworld CH-4005 Basel / Switzerland tel. +41 58 206 22 22 Printing: Vogt-Schild Druck AG CH-4552 Derendingen Publisher’s address: Untitled Verlag und Agentur GmbH & Co. KG Medienpark Kampnagel Jarrestr. 2 D-22303 Hamburg, Germany tel. +49 40 189 881-0 fax +49 40 189 881-111 Baselworld Daily News is published by Untitled Verlag und Agentur GmbH & Co. KG. Reprints of articles are obtain- able on application to the publisher. All rights reserved. Baselworld Daily News may not be reproduced in any manner of form without written permission. OPENING HOURS Daily: 9 am – 6 pm Last day (Thursday, March 24): 9 am – 4 pm PRICES OF ADMISSION Day ticket CHF 60.– Eight-day ticket CHF 150.– CATALOGUE BASELWORLD 2016 The World Watch and Jewellery Show CHF 40.– PRESS CENTRE Hall 1, entrance South on the 1st floor NEWSCORNER On the Exhibition Square Providing all the international daily news- papers, economic journals and selected fashion and lifestyle magazines, as well as the complete spectrum of publications revolving around the watch and jewellery industry. BASELWORLD SHOP On the Exhibition Square Catalogue Centre, Book Shop, SBB Swiss Federal Railways, Läckerli-Huus RAIL SBB Swiss Federal Railways Baselworld Shop, on the Exhibition Square Swiss railway SBB, tel. +41 900 300 300 French railway SNCF, tel. +33 892 35 35 35 German railway DB, tel. +49 1805 99 66 33 AIR TRAVEL SERVICE Swiss International Air Lines Reservation Swiss International Air Lines, tel. +41 848 700 700 Information EuroAirport Basel-Mulhouse- Freiburg: tel. +41 61 325 31 11 Zurich Airport: tel. 0900 30 03 13 AIRPORT EuroAirport Basel-Mulhouse-Freiburg (10 km from Basel city centre) and Zurich Airport (90 km from Basel city centre). A shuttle bus service is available which takes you directly to the Basel Exhibition Centre from EuroAirport Basel-Mulhouse-Freiburg (daily from 8.15 am to 7.15 pm) as well as from Zurich Airport (daily from 7.30 am to 7 pm). LOST PROPERTY Hall 2.0 tel. +41 58 206 26 12, fax +41 58 206 20 70 TRAM Tram stop “Messeplatz” Trams no. 2 and 1 to SBB and SNCF railway stations (8 min.) Trams no. 2 and 6 to German railway station “Badischer Bahnhof” (2 min.) BASEL TOURISM Tourist Information/Hotel reservation in the Stadtcasino at Barfüsserplatz, CH-4010 Basel tel. +41 61 268 68 68 fax +41 61 268 68 70 EXHIBITION CUSTOMS OFFICE Hall 2, Foyer tel. +41 58 206 21 22 BANK – CHANGE – SAFE Basler Kantonalbank: Congress Center branch FREE SHOW GUIDE FOR SMART PHONES Get the free Baselworld App for your iPhone, iPad, Black- Berry and other smart phones! It contains an interactive 3D map of the show, visitor information, detailed information on the exhibitors as well as a selection of articles from the current Daily News issue. Free download: GET IN TOUCH WITH BASELWORLD Join us on our social media pages! WHEN Thursday, 17 March, 2016 to Wednesday, 23 March, 2016 6 pm – 2 am WHERE Binningerstrasse 14 CH-4051 Basel RESTAURANTS Osteria Acqua – Italian culinary elixir in a unique setting Baracca Zermatt – Enjoy Swiss food in a chalet-style atmosphere G E N E R A L I N F O R M AT I O N BASELWORLD VILLAGE: HIGHLIGHT THE NIGHT Great atmosphere, delicious food, cocktails and live music! E D I T O R I A L O F F I C E We will be pleased to accept your table reservations on tel. +41 61 564 66 66 News to share? Contact us! tel. +41 61 699 80 57 UPCOMING DATE FOR BASELWORLD 23 March – 30 March, 2017 Join us on WeChat Wednesday evening at Baselworld, Chopard celebrated the 40th anniversary for the first Happy Diamonds watch. With DJ Amber Le Bon flown in from London and a superlative champagne tasting by Louis Roederer, the evening saw each of the guests receiving a special “happy fortune cookie” – and one guest was especially fortunate, since the cookie contained a Happy Diamond pendant. The “Happy Diamond girls” included fashion influencers such as Poppy Delevingne, Alice Naylor-Leyland and Negin Mirsalehi. Aaron Shum Jewelry’s Coronet rocked the house Thursday with an exciting performance by U.S. musical star Jermaine Jackson and a spectacular record-setting Gibson guitar. At the event, Guinness World Records awarded Coronet, known for its Diamond Guitar, the honour of having the guitar with most attached gemstones (16,033). Jackson, who performed with the guitar, unveiled his new Coronet 18k gold and sterling silver jewellery collections, which he designed based on the guitar. Pictured with it, on display at Aaron Shum Jewelry- Coronet, are (from left) Aaron Shum, Jermaine Jackson, and Alice Trinh, the designer and Creative Director of Aaron Shum Jewelry. CHOPARD’S CHAMPAGNE EVENING A GEM OF A GUITAR WORLD OF BASEL A GOLDEN DEBUT Luxury watch brand Carl F. Bucherer (CFB) had a golden premiere March 16 for its new brand ID and manufac- ture movement. A golden curtain draped the stand. When it fell, so did a shower of glittering gold. “This is an important moment for the brand,” CEO Sascha Moeri told a large crowd of journalists, announcing five reasons. First is its A2000 calibre, the first in a family of CFB calibres. Second is its first ladies’ diver’s watch, the Patravi Scubatec White. Third is CFB’s new Lucerne manufacturing facility. Fourth is CFB’s first global brand ambassador, international movie star Li Bingbing. Five is the new golden logo, “Carl F. Bucherer, Lucerne 1888”. tel. +41616998057 tel. +41582062222 tel. +4940189881-0 fax +4940189881-111 Swiss railway SBB, tel. +41900300300 French railway SNCF, tel. +33892353535 German railway DB, tel. +491805996633 tel. +41848700700 Freiburg: tel. +41613253111 Zurich Airport: tel. 0900300313 tel. +41582062612, fax +41582062070 tel. +41612686868 fax +41612686870 tel. +41582062122 We will be pleased to accept your table reservations on tel. +41615646666 tel. +41616998057

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