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Baselworld Daily News | March 19, 2016 - Trend: Deluxe Minimalism

60 JEWELLERY DA ILY N E W S SATURDAY, MARCH 19, 2016 With news playing such an important role in the lives of luxury consumers, it pays to choose the brand that high net worth individuals know better than any print news titles.Add in the BBC’s reputation for integrity, global perspective and a deeper understanding of the issues, and you can see why we’re uniquely placed to help you reach this exclusive audience. Discover where advertising with us could take your brand – watch our research video at advertising.bbcworldwide.com/luxury For more information, contact Alexandra Psalmon-Lelubre on +33 (0) 1 70 92 26 68 or email alexandra.psalmon-lelubre@bbc.com READY TO TAKE YOUR BRAND FURTHER? Ledbury Research DELUXE MINIMALISM SIMPLE, CONCISE AND CL A SS Y: T HE SE JE W ELLER Y PIECE S AND WAT CHE S SHINE W I T HO U T T HE NEED FOR E X T R A S by Christel Trimborn T ravelling from continent to continent in a single day, send- ing a message around the globe in a second, ordering a gift from the ends of the earth or assembling the knowledge of the world on a monitor screen – people have never been as mobile as they are today and it has never been so easy to make contact globally. And yet it is often difficult to extract ourselves from the flood of impressions and information and enjoy a moment of tranquillity. As a consequence, it is all the more beneficial for the senses to be able to surround ourselves with things that radiate calm and clarity. “Less is more” – architect Mies van der Rohe coined this motto for the 20th century, and today, it seems more apt than ever. Pared-back designs, a reduced mix of materials and a homogenous colour scheme are particularly characteristic of the jewellery and watches which form part of this trend. The often ascetic appearance avoids purely decorative effects, yet appears anything but sober – the use of geometric figures such as 1 IsabelleFa / Digne bangle 2 Michel Herbelin / Scandinave timepiece 3 Ponte Vecchio / Nobile bracelet 4 Dinh Van / Spirale ring 5 Schaffrath / Diamond Conspiracy ring 6 Shamballa / Nyima cuff 7 Georg Jensen / Marcia bangle 8 Jaquet Droz / Grande Seconde Off-Centered Onyx 9 Schullin / Cube ring 10 Antonini / Siracusa earrings AND WAT CHE S SHINE W I T HO U T T HE NEED FOR E X T R A S 1 IsabelleFa / Digne bangle 2 Michel Herbelin / Scandinave timepiece 3 Ponte Vecchio / Nobile bracelet 4 Dinh Van / Spirale ring 5 Schaffrath / Diamond Conspiracy ring 6 Shamballa / Nyima cuff 7 Georg Jensen / Marcia bangle 8 Jaquet Droz / DA ILY N E W S DA ILY N E W S Grande Seconde Off-Centered Onyx 2 Michel Herbelin / Scandinave timepiece 5 Schaffrath / Diamond Conspiracy ring circles, ellipses or curves is welcomed. Sophisticated materials such as gold, platinum or diamonds underscore the luxurious accents without distracting attention from the key elements. 1 2 4 3 5 6 7 8 9 10 Alexandra Psalmon-Lelubre on +33 (0) 170922668 24

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