Please activate JavaScript!
Please install Adobe Flash Player, click here for download

Baselworld Daily News | March 19, 2016 - Casio / Kern / Sequel / Fiyta

40 WATCHES DA ILY N E W S SATURDAY, MARCH 19, 2016 RUGGED AND USEFUL CA SIO’S F IRS T SM A R T WAT CH H A S AN E X AC T PURP OSE FI Y TA’S NE WE S T T IMEPIECE IS GR ACEF UL AND T RENDY Interview by William George Shuster C asio’s new star is a rugged smartwatch with Android Wear, built to military specifications. President and COO Kazuhiro Kashio tells us about Casio’s first smartwatch, notable Baselworld debuts, luxury watch strategy, and how mountain climbers help its Pro Trek watches. BWDN: Casio is entering the smart- watch market with its WSD-F10. How does it differ from other smartwatches? A new version of one of Fiyta’s most exquisite ladies’ watches, the Clover Collection, is debut- ing at Baselworld. According to tradi- tion, the four-leaf clover’s petals repre- sent love, health, fame and wealth. The Fiyta Clover Collection gives an aes- thetic interpretation of these aspects of a clover. Natural mother-of-pearl, zirco- nia and other elements as well as a unique dial design give the newest model a graceful but trendy appeal. The large-size design of the 34.6 mm watch highlights a trend in ladies fash- ion. The elegant retro-style IP rose gold case and bezel are inlaid with a circle of sparkling zirconia. The hour and seconds’ hand, which is capped with a clover logo, are also rose gold, as is the pumpkin-shaped crown. The dial features a stylized clover of mother-of-pearl – outlined in rose gold, with zirconia edging on one ‘leaf’ – with open glimpses through the dial of the automatic movement beneath. The skilfully polished mother-of-pearl is carefully inlaid by technical process- es. There is a large stylistic “3” in zir- conia, the only hour numeral on the dial, inside the clover. Zirconia insets mark the dial’s quarterly hour indices. An anti-reflective sapphire crystal cov- ers the watch face. The luxury time- piece is water-resistant to 50 metres (165 ft.) and has a high-quality black leather strap. LUCKY CLOVER Kazuhiro Kashio: The Casio WSD-F10 Smart Outdoor Watch is especially designed for outdoors. That is the differ- ence. Its hardware is water-resistant to five bar and very durable. It has original Casio apps for various outdoor activities, and users can load their own apps, too. Other existing smartwatches don’t have an exact purpose or targeted users. We at Casio think a smartwatch should be useful wherever a smartphone doesn’t work. So, we focused on the outdoors. The target users are outdoor lovers and people already using outdoor apps. It launches in Japan at the end of March and in the U.S. in April. We plan to have it in Europe. It is still pending for other areas. What are Casio’s other big debuts? G-Shock’s Baselworld highlight is the new MRG-G1000HT-1A, with the GPS Hybrid Wave Ceptor system. Its unique design uses Tsuiki-Doki, a traditional Japanese handcraft to shape metal parts by hammering, and is limited to 300 pieces. For the Edifice EQB-600D-1A2, we have a new system to receive even more accurate time information via smart- phone from GPS satellites around the globe. Its world time function is shown with an inset dial featuring the Earth. The new Pro Trek PRW-7000 is not only for mountain climbing, but also outdoor water activities, such as fishing or rafting. It has a digital compass with a horizontal correction function, a tide graph with retrograde indicator, and a water-resistance of 20 bar. Casio’s 2015 fiscal report says it wants to “expand the timepiece business with high-end product.” Tell us about that. Our mother factory in Yamagata, Japan, develops everything for our watches, including the movements, with high- quality production, advanced develop- WSD-F10 Smart Outdoor Watch, Casio. Kazuhiro Kashio, Casio President and COO. ment and manufacturing technol- ogy, state-of-the-art equipment and facilities. We want to convey the added values, which this combination of Japa- nese cutting-edge technology and arti- san skills gives to our high-end products. At Baselworld 2016, we have in a sepa- rate stand in Hall 1.1 our Japanese- made timepieces in the high-end cate- gory of the Casio G-Shock brand, includ- ing the G-Shock, MR-G and MT-G series. This is part of Casio’s luxury watch strategy to present and expand them. We pursue every means – technology, materials, finishing, and production – to develop high-value products, while cul- tivating premium channels where these high-end models should be. Casio has partnered with the American Mountain Guides Association and Casio’s Pro Trek is its official watch. Does Casio do this elsewhere, and why? We collaborate with Club Alpino Italiano, a great outdoor organization in Italy. In Japan, our Pro Trek product development is supervised by Hirotaka Takeuchi, the first Japanese climber to conquer the world’s 14 highest moun- tains. These partnerships are not only for promotional reasons, but also for feedback from these professionals, which help improve the usability of Pro Trek’s watches. by William George Shuster 1.2, B13 1.1, B87 lovers and people already using outdoor apps. It launches WSD-F10 Smart Outdoor Watch, Casio. ment and manufacturing technol ogy, state-of-the-art equipment and Clover Collection, Fiyta. La Petite, Kern Watches. KERN WAT CHE S IN T ROD U CE S NE W MODEL S IN T HE L A PE T I T E SERIE S PRECIOUS TIMES by Sabine Zwet tler T his family-run business has spe- cialised since 1974 in the fine art of setting diamonds and other choice gemstones in the timepieces of its own watch collection, which is designed, developed and embellished on the brand’s own premises. The artisans at Kern Watches consciously cultivate clas- sical setting techniques such as pavé or chaton, but they also excel at modern variants such as the so-called “snow” and “illusion” settings. The last-mentioned setting numbers among this brand’s specialities and combines five individual diamonds: four marquise gems seamless- ly surround a princess-cut stone. Exact positioning and perfectly matched sizes create the impression that the quintet has conjoined as a single large central gemstone. This remarkable technique can be seen at Baselworld in new models belonging to the La Petite series. A fasci- nating play of lights and shadows is high- lighted by the harmonious shape of the case, which wreathes a dial on which 59 diamonds closely surround the brand’s logo. A Swiss quartz movement keeps time with precision under the dial and inside the case, which is crafted from palladium and white gold. La Petite, Kern Watches. 2.1, B41 3 Q U E S T I O N S, 3 A N S W E R S HOW HAS THE REACTION BEEN TO THE GUESS SMARTWATCH INTRODUCED LAST YEAR, AND HAVE YOU GOT A NEW OFFERING THIS YEAR? Our Guess Connect watch, produced in partnership with Martian, achieved over a 50 percent sell-through in Q4 of last year. We attribute our success to the fact that we launched a fashionable product available in both male and female styling that worked on both iOS and Android platforms. The launch, rolled out in 35 countries, was focused on great point-of-sale executions accompanied by online advertising campaigns and special events at our major retail partners. We are very excited about this new opportunity. WHAT ELSE IS NEW AT GUESS AND Gc? Guess is launching some very fashion-for- ward product colourations in new plating variations and exclusive dial executions. We are also showing new styles in our Guess range of products. Gc is expanding its new focus on its Swiss movement collection with some beautiful details and colourations on its updated classics. HAS IT BEEN A GOOD YEAR FOR GUESS? Our business has been up and down in different parts of the world as has most of the fashion watch industry. Europe and some parts of the Middle East have remained difficult, while South America and specific countries in Asia, other than China, have shown positive growth. “We are very excited” Cindy Livingston, President and CEO of Sequel AG. 1.2, A41

Pages Overview