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BASELWORLD Daily News | April 30, 2013

37WATCHES TUESDAY, APRIL 30.2013 Christopher Bitterli, CEO of Grovana. FOCUS ON MANUFACTURE MOVEMENTS CHRISTOPHER BITTERLI TALKS ABOUT REVUE THOMMEN’S COLLECTIONS ITS NEWEST WATCHES ARE FASHIONABLE EYE-CATCHERS Interview by Sabine Zwettler by William George Shuster ELYSEE – Retro charm, fine materi- als and a touch of luxury combine in Elysee’s new Angelina. Its circular, gold-plated, stainless steel case comes with a matching linked brace- let and boasts a bezel set with Swarovski crystals. This sparkling ring surrounds a classically designed dial with indexes and two Arabic numer- als. A quartz movement reliably keeps time inside the case which, with dimensions of 32 mm in diameter and 8 mm in height, is predestined to grace slimmer feminine wrists. The new collection offers several options for the materials of the wristbands and cases. (sz) PHILIP WATCH – For over 150 years, the story of Philip Watch has been one of prestige, refined elegance and fashion, perfect for those who have no desire to be ostentatious but love to wear a sophisticated watch. The brand’s signature Wales line presents a beautiful new watch dedi- cated to the world of sport: the auto- matic Wales Golf Edition, with ETA 2824-2 movement. Its decorated dial and classic design create a style which evokes the world of golf down to the smallest detail. In fact, the Open Bal- ance window recalls the hole in the green. (rc) V ery cool, trendy and fun. That defines the watches of Elle Time & Jewelry, and their newest entries at BASELWORLD 2013 don’t disappoint. An eye-catcher to delight trendy fashionistas and every cool world traveller is Elle’s new Jet- lag. The watch sports an oversized case and dual-time subdials backed by dozens of world capitals lightly imprinted on the face. Diagonally opposing crowns are matched by bezels sparkling with Swarovski crystal and dual-time dials or hands in contrasting colors. The watches’ hues range from snow white and deep black, to dark ELLE TIMEPIECES ARE TRENDY AND FUN NEWS 2.0, E 12 1.2, D49 E stablished in 1853 and deeply rooted in Swiss watchmaking history, Revue Thommen has been operated by Grovana since 2001. Both the independent compa- ny and the family-owned company have been in the hands of the Bitterli Family for over forty years. CEO Christopher Bitterli shares news about the company and its products. BWDN: Revue Thommen’s 19th- century origins are well known among watch lovers. Please tell us what’s happening today. Christopher Bitterli: We established a new company – the GT Thommen Watch AG – with Swiss investors and new headquarters in Hong Kong. First of all, we want to strengthen our distribution network in Asia and the USA. Afterwards, we’ll increase Revue Thommen’s presence in Europe and the Middle East. What major debuts is Revue Thommen spotlighting at BASEL- WORLD this year? We’re highlighting our Revue Thom- men manufacture movements, which are strongly appreciated by our worldwide clientele, and we’re also augmenting our famous Air- speed line. What about Grovana? Grovana continues to produce watches with excellent quality and fair prices. “Your time is our tradi- tion” is Grovana’s new mission state- ment. It underscores the brand’s strengths and our commitment to launch new watches with a pure, clear designs. BWDN: What are your principal goals for 2013? We intend to further expand our glo- bal distribution network. We acquired many new customers, also in Switzerland, during the past two years. This clientele strongly appre- ciates the ability to cooperate with a flexible and completely independent family business. We plan to intro- duce our new models for 2013 short- ly after BASELWORLD. BWDN: Grovana has been part of BASELWORLD for over forty years. What do you expect at this all-new show in 2013? Grovana has invested plenty of money, energy and effort to tell a completely new and successful sto- ry at BASELWORLD in 2013. We expect many new potential custom- ers to visit our stand, where they’ll feel the spirit of our company. It’s important not only to offer a fruitful partnership, but also for both par- ticipating parties to live their part- nership. chocolate brown and trendy red. Fin- ishes in stainless steel, ceramic and IP-plating complete the fashionable design. Contemporary, cool, and cute – that’s Elle Girl, the fashion brand for dynamic young women who assert their personality with their own styles. The Elle Girl watch collection is delightfully feminine and fashion- able, with designs based on interna- tional catwalk trends. Their wittily- designed, printed dials portray the character Lili, her dogs Balthazar and Leonie, and her cat Moustache. Decorative 3D elements add to a unique look, and bracelets display playful patterns, fashion details like buttons and ribbons and even cute charms. Quintessentially English, yet modern and full of attitude, Elle‘s Lulu Guinness watch collection is charming and original. The watches are based on classic designs by the British fashion accessories designer (such as Black and White Stripe, Cameo, Lip Blot and Lip Print), and her own vintage watches. Their graphic prints and colour- ful silicone straps reflect Lulu’s Pop Art influences, and each watch has a Lulu twist, such as the lip-shaped buckle and crown, and use of her classic colours (red, black, white, and shocking pink), combined with silver, gold, rose gold and black IP finishes. Traditional watch features are combined with new 3D elements. Also turning heads are the Elle Homme timepieces for men. Com- bining classic heritage with contem- porary touches, these masculine fashion watches make a serious style statement and exude French style, grace and urban allure. Each Elle timepiece is stainless steel, with a Japanese movement, water-resistant up to 30 feet, and rides a genuine leather strap. Elle Time & Jewelry is a brand extension of the world´s largest fash- ion magazine Elle. Elle Time’s Jetlag. The stand of Elle Time & Jewelry especially draws the attention of fashionistas from around the world. 1.1, E75 1.2, D05

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